Hoves passed along this hilarious, yet resourceful site locating all McD's that have the elusive McRib...http://kleincas
Here's an excerpt from wikipedia about the McRib.
"The McRib consists of a boneless pork patty, barbecue sauce, onions and pickles served on a 6 inch (15.2 cm) roll. The patty is precooked, frozen and later reheated.
The sandwich test-marketed very well in Nebraska and other Midwestern markets and was added to the restaurant's permanent menu throughout the United States in 1981.
Officials at McDonald's, in a 1985 stockholder meeting, mentioned that The McRib was pulled because the McRib could not sustain international sales, as there were many countries in which pork is not regularly eaten. Germany was cited as an example, but the U.S. and certain Asia Pacific countries were not. The strategy announced at that time would be that the McRib would be brought back periodically as a "specialty" sandwich since it definitely increased sales during a promotional period before receding.
On November 1, 2005, McDonald's put out a press release stating that the McRib would be permanently removed from the menu following a "McRib Farewell Tour." This appears to have been a deceptive kickoff to a viral/stealth marketing campaign; mcrib.com, a site registered to McDonald's, featured a petition to "Save the McRib," which was facetiously sponsored by the "Boneless Pig Farmers Association of America." So in a two-angled campaign, McDonald's was simultaneously conducting a McRib farewell tour and sponsoring a petition to "Save the McRib" to create buzz. On October 16, 2006, the "McRib Farewell Tour II" site appeared, confirming the campaign was a marketing ploy. The petition to "Save the McRib" still existed as well as the "BPFAA" site."
2 comments:
Hi, The following is going to sound crazy!! I apologize and assure you it's true. My husband LOVES the McRib sandwich! Alas, here in the east it is no where to be found. He is an amazing guy who has been battling his second round of cancer, winning a battle against nicotine, working a job he's less than crazy about, raising a six-year old "spirited" girl, and dealing with the whacky ways of his wife (me). He courageously meets each of these challenges with grace. I desperately want to say thank you. I think the McRib sandwich is just the way to do it. Can you anybody out there help me find a mcrib and an awesome golf course for his 40th birthday in August? Thank you for your time. Jennifer Gonzalez jennifer.gonzalez@whschools.org
I totally screwed up. Please do not respond to my husband's blog!!! (gualapataso)!! Respond to my email address....
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