Read this Mario Batali interview from Slashfood and he fesses up to getting 100g's a day to appear at these food festivals. Kinda sickening, but most people would sell out also if given the opp...Excerpts:
I loved the recent New York Times magazine article about celebrity chefs. You and Paula Deen make a lot of money.
Paula Deen probably makes a lot more money than me these days, but you know what, she hits a lot more strings with the public that I do. That cultural confidence with somebody that's motherly is an impressive thing and she makes food. Boy, she can really cook it up.
So how much money do you guys make at those food festivals?
A hundred grand a day is very traditional. It's crazy.
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