Lost in Translation

Call it a hunch, but I'm pretty sure Lotte isn't selling too many of these "snacks" in Japan.
Look up or ask a Japanese friend what "Kancho" means.
Notice on the bottom left... "Kancho Biscuit filled with Chocolate..."
O-M-G!!!

This reminds me of Chevy's attempt to sell their Nova in Mexico.

For those of you who don't speak Spanish, "no va", means "no go". Not exactly the image you want for a brand new car.

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