Lick-a-thon...

(courtesy of Steve at junkfoodblog.com)

This Thursday, September 20 (tomorrow), participating Baskin-Robbins locations across the country will host in-store Lick-A-Thons to ring in the Fall season.

I wasn't sure what a "Lick-A-Thon" was, as this information came to me from Baskin-Robbins' marketing agency. So I did a Google search for "lick-a-thon" to see if they had held these events before.

Unfortunately, all I got was a bunch of porn sites.

So I called up their marketing agency and asked them.

The Lick-A-Thon is an effort to find America's fastest ice-cream licker. Participating Baskin-Robbins locations will host a Lick-A-Thon which involves licking up an Oreo Ice Cream cone the fastest. It sounds like the winning licker and his/her "lick time" will be added to a nationwide database to identify the quickest tongue in the land.

Unfortunately again, Baskin-Robbins made no effort to explain which locations are participating. According to their marketing agency, you have to look up various locations on the Baskin-Robbins website, and call them to see if they're running a Lick-A-Thon. Here's their store locator...
http://www.baskinrobbins.com/StoreLocator/PrxInput.aspx

For those of you fortunate enough to find a participating store, make sure you read the "Lick Tips" from Baskin-Robbins executive-chef Stan Frankenthaler, on his Squidoo webpage...
http://www.squidoo.com/baskinrobbinslicktips/

If you happen to call a Baskin-Robbins store and they tell you, "Lick A What?", please post a comment below.