Synergy

First of all, how does an American staple deviate from layered and baked potato chips in a cylindrical can to paper-box cracker sticks?

What is going on here?

Then, and probably even more trivial is the connection between Pringles and Nintendo. How did the execs at Pringles get with the guys at Nintendo and decide to run this promo?

I guess the answer is synergy.
Our American business spirit at it's best.