Beaujolais No No

By far, this is one of the worst French exports I can think of.
Beaujolais Nouveau
Almost insulting I'd think. The reputation of France as a culinary Mecca seriously is tested and questions every year around this time.
I can appreciate a good marketing campaign like the next guy in sales, but seriously, stop it already. It's the same story every year, told by the same guys every year. Nobody gets it and there's no reason to. You can't even cook with this crap.


George Dubeouf is the largest exporter of Beaujolais Nouveau and therefore has the most to lose (or gain) from the annual production.
This year, his son rode through Manhattan holding up their sub par grape juice for all to see and gossip about. Embarrassing to say the least. Would the guys at Hershey's ride down the Avenue des Champs-Élysées proclaiming their chocolates were a gift from the gods?

Distributors of BN hit the streets this past week trying to promote the product, and as one bartender put it...
"those a##holes couldn't even finish their bottle, they had to pretend like they were enjoying their wine..."
That's right guys, the people selling BNs can't even drink it themselves.

Don't get caught up in the hype, and save yourself a few bucks...
You're better off treating yourself to a nice American microbrew and a juicy burger.