Wednesday, October 22, 2008

Fosters... Australian for Bee-Ah

Not really...
Aramis and I were talking about this while munching on those yummy Kookaburra Wings...
I had mentioned I had heard that Fosters wasn't drunk much in Australia... and it was like the vinyl record screeched to a holt.
Aramis laughed and shrugged it off.. but I was pretty sure this "no way" factoid was correct.

As I went home that night to investigate... I confirmed that Fosters Lager, although originally an Australian bevie, wasn't the "Budweiser" of Australia. It's actually not even close to being #1. Their sister brands, Victoria Bitter, and Cascade Premium take the lion's share in Australia.
That blue can with the big "F" in the middle is pretty much an exported brand.
In Europe, it's completely owned by Heineken International. Last year, 82% of all Fosters(beer) sold in the world was consumed in the UK.
And here in the States, the boys at SABMiller brew and collect the checks for the US market.
Funny ain't it?

The amazement continues. As it turns out, the Fosters company is actually a big wine producer. Second largest in the world.
You may have heard of some of their wineries...
Etude, Beringer, Lindemans, Stag's Leap, Greg Norman Estates, plus at least 30 others.

No comments: