Saturday, January 23, 2010

Could a Beer King Spinoff be Far Away?

Burger King: Beer with those fries?

Fast-food chain will open Whopper Bar in Miami Beach

Image: Burger King Whopper
At the Whopper Bar South Beach, guests can pair a Whopper sandwich with Anheuser-Busch and MillerCoors brews. With fries, the combo will run $7.99.
Gene J. Puskar / AP

updated 2:46 p.m. ET, Fri., Jan. 22, 2010

MIAMI BEACH, Fla. - Burger King is opening a restaurant in Miami Beach that will serve beer along with burgers and fries, the chain's first U.S. location with alcohol.

At the Whopper Bar South Beach, guests can pair a Whopper sandwich with Anheuser-Busch and MillerCoors brews. With fries, the combo will run $7.99.

The restaurant will offer outdoor dining, a walk-up window and delivery service.

It's scheduled to open mid-February. The announcement was made Friday.

Morningstar analyst R.J. Hottovy says adding beer at selected locations around the world is part of Miami-based Burger King's effort to reinvent itself as a fast-food restaurant with a sit-down feel.

Hottovy said making the new image resonate could be a challenge in some locations.

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